Are you ready to have the thriving and reputable veterinary practice you've dreamed of [without the business headaches and frustrations]?



Enrollment into the Relationship Centered Practice® Academy closes the 23rd of October at 11:59PM (PST Los Angeles). Join now so you don't miss out!









Does this sound like you?

  1. You’re afraid to take a vacation because your practice won’t function properly without you there.
  2. You have a mission statement but if you are honest with yourself the business isn't living and breathing it.
  3. You worry about the experiences your clients and patients have at your practice being inconsistent and not up to your standards.
  4. You feel burned out and stressed out, often working long hours and missing out on time with your loved ones as a result.
  5. You deeply want your practice to be successful but you don't know where to put your focus.

Don't worry! 

You aren’t alone. As a veterinary practice consultant, I’ve worked with hundreds of practice owners and managers just like you. They’re frustrated and frequently wonder why they got into veterinary medicine in the first place. 

I’ve also been there myself.  I have been a practice owner and I know how it feels to put in 60 or 70 hours every week, miss out on family time, and feel like you’re failing on both fronts.

But there's good news:

I have the proven industry tools necessary to alleviate that frustration and stress, so you can finally experience real success and truly live your life.

I’ve helped hundreds of practice owners and managers turn their practices (and their lives) around. And you’re about to learn my secrets to success.

That's why I created the Relationship Centered Practice Academy, an online training curriculum designed to give you the benefits of a personalized, on-site assessment from America's Top Veterinary Practice Consultant - that you can follow at your own pace from anywhere. 

Introducing the Relationship Centered Practice Academy

The new way for veterinary professionals to build a thriving practice without the business headaches.

The Relationship Centered Practice® Academy is for...

Veterinary practice owners

Veterinary practice managers and teams

Those who want to own or manage a veterinary practice

"Owning and managing a veterinary practice doesn't have to feel like hard work."

- Tracy Dowdy

In the Relationship Centered Practice Academy, you'll discover how to:

  1. Identify your compelling vision and strategic plan so you can set yourself apart from the competition.
  2. Build a self-reliant team so you can delegate tasks, empower your team, and enjoy a healthy work-life balance.
  3. Set standards in your practice so everyone on the team knows “how we do things here” and your clients and patients enjoy positive, consistent experiences.
  4. Develop written systems and operating procedures so your team feels confident in their abilities to take on new tasks and everyone is on the same page.
  5. Accurately and regularly measure key performance indicators so you can identify areas where improvements can be made and focus your attention on those areas.

Introducing the Five Modules to Becoming a Relationship Centered Practice

Module 1: Identify Your Compelling Vision and Strategic Plan


Have you tried to implement change at your hospital, just to have the team go back to their old ways a few weeks - or even days - later? In this module, Tracy will explain the psychology behind why change is so hard for people, plus give you a step-by-step approach to making change happen in your clinic. Once you’ve got the support of your team, you’ll be eager to launch your practice to the next level. To make that happen, Tracy will break down the importance of first establishing a mission statement, vision statements, and core values to guide you all toward success. Discover what your team really wants from you as a leader, how to identify your champion employees, and get simple tips on cultivating strong bonds with each other. You’ll leave this module with the clarity necessary to guide your practice toward a shared vision and an empowered team that will allow you to work on your business instead of in it.

(Valued at $1,900)

Module 2: Build a Self-Reliant Team


Are you wearing a million hats at your practice while simultaneously struggling to hire talented veterinary professionals to take the burden off you? Tracy will walk you through how to develop a positive culture amongst your team so you have a loyal legion of future leaders, not just “warm bodies” filling roles for a few months. To get you there, you’ll receive a checklist that reveals exactly what you need to do to effectively recruit, hire, and train. You’ll discover why hiring for spirit, not skills, will leave you with employees that feel a deeper connection to your practice. But it isn’t all about the employees. We’ll focus time on developing your leadership skills so that you’ll be able to positively influence your team through trust and confidence. Once you’re ready to lead your loyal dream team, Tracy will walk you through development of effective training programs that will empower your team so that your practice can serve more clients at a higher level.

(Valued at $3,700)

Module 3: Set Standards


Do you want to deliver a consistent experience to your clients, patients and staff? It all starts with setting standards. In this module, Tracy will show you everything you need to know about standards so that you can set your clinic apart from others, develop strong relationships, increase efficiency and boost compliance. The 3 steps you need to take to deliver Ritz Carlton-level customer service will be discussed, including ways to empower your team to wow clients with creative solutions to their problems. Decrease your inventory, empower your team, and boost compliance as you discover the holistic importance of standards of care. Tracy breaks down the nitty gritty on all things appearance, from what your team should wear to set the right tone with clients to how your logo should be presented on signage and handouts. Tying it all together are tips on communication that will leave you and your team excited for weekly staff meetings because - yes - they are critical to your success.

(Valued at $5,725)

Module 4: Develop Systems A to Z


What if you had one special document that ensured great client service, decreased staff training time, and empowered your entire team to feel prepared to handle all day-to-day activities at your practice? That document does exist; it’s your Standard Operating Procedures. In this module, Tracy will walk you through the benefits of having procedures in place so that you’ll see the value in creating them. From there, she’ll give you 5 tips on how to draft them flawlessly. (She’ll even give you an idea of where to start so this doesn’t get too overwhelming). You’ll leave this module feeling secure in delegating more to your team so that you can stop micromanaging and start focusing on what matters most to you.

(Valued at $1,097)

Module 5: What You Measure You Can Improve


Reports can seem super overwhelming, but you can’t manage what you don’t measure! With so much to track, how do you know how to spend your time wisely? Tracy starts this module giving you easy-to-implement tips on how to make sure the data going into your practice management software is high-quality. Once you know you’re not putting bad information in, you’ll be ready to get the important data you need to spot trends and become more efficient. You’ll believe in the importance of daily audits after this module, plus feel confident about what to track monthly to avoid common pitfalls, from simple missed charges to extreme embezzlement. After a discussion of key practice indicators (KPIs), you’ll know how to compare your practice’s performance to ensure you hit your goals.

(Valued at $1,895)



You and your entire team can receive 10+ hours of RACE-approved CE after completing the training and CE assessments.


Done-for-you-downloadable bonuses

As part of enrolling in the Relationship Centered Practice Academy, you will get access to Tracy's tools and resources to assist you with implementing the Relationship Centered Practice framework. (Valued at $4,846)

Strategic Planning Toolkit

Provides strategic planning resources to assist you with facilitating and organizing your strategic planning meeting with your team and includes examples of core values, mission and vision statements.

Management Audit Toolkit

Outlines who’s doing what and how long each task should take so you can determine whether it should be reassigned and, if so, to whom.

Organizational Charts

A diagram to communicate your practice’s current structure, relationships and how the responsibilities are distributed with the entire team.

Job Descriptions

Provides templates for every position in the practice including a brief overview of the role, how it relates to the vision of the practice, a list of key , requirements and qualifications.

Phase Training Checklists

Ensures every employee at every position, from client care specialist to associate veterinarian, is thoroughly and properly trained so you can rest assured that everyone knows how to do their job (and you can stop hand-holding).

Standards Handbook

Who wants to write a standards handbook? We do! And now, you can easily take our template and adapt it to your hospital so you have a comprehensive standards handbook that outlines “how we do things here”.  


Weekly Meeting Toolkit

Provides meeting do’s and don’ts, agenda ideas, sample letters for outside speakers, steps on how to set and train standards and much more so you can ensure your team is involved and invested in your practice’s weekly team meetings and everyone walks away having learned something and feeling valued.

Recruiting Toolkit

Includes a recruiting checklist to standardize the process along with a list of job posting samples and sites as well as questions to ask during phone and face to face interviews and reference checks; plus a formal offer letter template.

SOP Toolkit

Includes everything that should be part of a written standard operating procedure (for any hospital procedure, from administering a vaccine to finalizing the daily revenue and transactions) so you and your team don’t miss even the most minor of details.

Data and KPI Toolkit

Provides free industry tools and suggested resources to assist you with accurately setting up and measuring your practice's data and KPIs (key performance indicators).

VIP MasterMind Group

Six monthly calls that gives you direct access to your mentor, access to a private Facebook Group even with more tips and downloadable tools. Plus, the monthly calls are RACE-approved for one (1) hour of CE!

(Valued at $2,900)

Your Mentor

Tracy Dowdy, CVPM

Tracy helps veterinarians and their teams operate successful, thriving practices.

As the daughter of a veterinarian, a certified practice manager, and a former practice owner, Tracy knows the veterinary profession inside and out. For Tracy, her work is personal. She wants veterinary practices to be successful, veterinary professionals to be happy and satisfied with their careers, and pets to live long, healthy lives.

Tracy is known throughout the industry for her unique and transformative consulting, which has propelled hundreds of practices to incredible heights of success. Her Relationship Centered Practice Academy is second-to-none when it comes to online practice management courses and is an excellent alternative option for practice owners and managers who are looking to improve their practices without the expense of a one-on-one consultant.

Tracy is recognized nationally and is frequently invited to speak at events and seminars across the country. Tracy has been published in many industry publications including AAHA’s Trends magazine, Veterinary Economics, and Veterinary Team Brief. She is charter member and past president of VetPartners.  
"I have known Tracy for over 10 years. Tracy knows so much about how to successfully run veterinary practices that I found her to be a trusted and insightful resource when I was still early on in my veterinary career. Her energy and enthusiasm is contagious, and she has a genuine passion for helping practice-owning veterinarians achieve the goals they set for their practices and themselves. Along with a strong ethical compass, she has the hands-on experience and knowledge to help practice owners no matter the challenges they are facing. In today's competitive environment in the veterinary industry, Tracy is a resource that is great to have in your corner." - Doug Drew, VCA Inc.
"Ms. Dowdy identified important areas that were being mismanaged or neglected. She directed the implementation of specific management strategies that brought productive order out of chaos… Now we can enthusiastically plan for tomorrow instead of just struggling to get through today. I can't thank her enough." - Dr. Roy Gully, Gully Animal Hospital
"A Relationship Centered Practice allows a consistent client and patient experience, from phone call to invoice, on all activities in your hospital while giving you a life back. We are in the early stages of implementing Tracy's teachings now, and I am very happy with the buy-in from my staff and the results we are already attaining. Thank you, Tracy!" - Dr. Daryl Williams, Hurst Animal Clinic




Access to Relationship Centered Practice® Academy for One Year
$99 Annual Renewal
(17 Video Lessons) 
Practical Workbook
(PDF Download)
(1 user)
Order Now

for $997 or



Access to Relationship Centered Practice® Academy for One Year
$199 Annual Renewal
(17 Video Lessons) 
Practical Workbook
(PDF Download)
(Available for every team member)
Done-For-You Downloadable Tools and Resources
(200 pages of tools and templates)
(up to 4 users)
($97 for each additional user)
Choose Payment Option

for $1,497 or



Access to Relationship Centered Practice® Academy for One Year
$299 Annual Renewal
(17 Video Lessons) 
Practical Workbook
(PDF Download)
(Available for every team member)
Done-For-You Downloadable Tools and Resources
(200 pages of tools and templates)
Private Mastermind Group
(6 monthly group calls only for your group with direct access to your mentor to get more tips, access to the private Facebook group, additional CE hours and downloadable tools)
(up to 4 users)
($97 for each additional user)
Choose Payment Option

Enrollment closes in:










Q1 When do I get access to the program?
Upon purchase, you will receive three emails: a welcome email, an email containing your password and login instructions, and an email receipt for your purchase.

Q2 What if I want more people in my business to get access to the program?
A unique login is required for each practice location. Every employee working in your practice may access the program using the unique login information. Members owning multiple practices must purchase the program for each location.

Q3 How long will I have access?
You'll have access to the program for one year with an annual renewal fee that is based on the offer your purchase.

Q4 What if it isn't what I need?
Within 30 days of purchase, if you complete the entire program including module assessments and it isn't what you need or hasn't met your expectations, you may request and receive a full refund.

Q5 How long will the program take to complete?
You can view the course at a pace that is convenient to you and your team. However, you can complete the entire course in as little as one day.

Q6 What if my practice is already successful?
The course will change the way you think about success. Success isn’t only about profitability. It’s also about having a long-term strategic plan. It’s about having empowered, happy team members who think of their position as a career, rather than a job. It’s about providing not only high-quality care and service, but also consistent care and service so you can build a positive reputation in your community. It’s about accurately measuring your data so you can become even more successful and position your practice for whatever your long-term strategic plans involve, whether you hope to sell it in 5 years or pass it on to your children when you’re ready to retire. Perhaps your practice is successful in one or more of the above ways. This course will help you excel in all of the above ways so you can experience success like you never thought possible.

Q7 What if my team doesn’t embrace the changes you recommend?
The course directly addresses potential push-back from the team, so you’ll know what to do in various instances, whether it involves something specific, like a new standard of care or policy, or a big-picture change, like the hiring of a practice manager or the implementation of weekly team meetings.

Q8 What if I don’t have enough time in my schedule to do the work and make the changes you recommend?
The course is online, so you can work on the modules at a pace that’s comfortable for you. (And remember to think about how much time you work IN your practice every week. If you want to be truly successful, you must also spend time working ON your practice every week.)

Q9 What if I need help or have questions during or after the course?

We are here for you. You can email [email protected], post a question to the private Facebook group, or attend a group call.


"If you want to transform your career and practice, you must be a confident leader. This program will give you the competence and confidence you need."

- Tracy Dowdy

50% Complete

Two Step

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua.